As CEO of etventure Startup Hub, Laura is the main connection between the EuropeanPioneers Accelerator and the European Commission. She’s leading the consortium partners and manages new Public Private Partnerships.
From 2012 to 2014, Laura was in charge of an Innovation Lab for new digital business-to-consumer transactions (Bevation) at Bertelsmann DirectGroup. She launched Lean Startup principles and supported the entrepreneurs, especially in the early stages of their businesses with brainstorming, business modeling and establishing Minimum Viable Products.
Laura began her career in 2002 at the Bertelsmann headquarters. In the Corporate Communications department she gathered her extensive experience in the areas of internal communications, online communications and corporate strategy, before being appointed spokesperson of Bertelsmann Book Club in Berlin in 2006.
During her MBA studies in Berlin and Cambridge, she gained expertise in corporate governance. In 2010 she became head of e-commerce business at Bertelsmann Book Club, and advanced the digital strategy of the multi-channel company.